If I had a dollar for every time someone said “I don’t need a website, I’ve got Instagram,” I’d probably be writing this from a beach in Bali. But here I am—on my laptop, sipping coffee, and telling you exactly why **your brand needs a digital home base** now more than ever. This isn’t about trends or shiny marketing tactics. This is about building something that’s fully yours. A place that’s not controlled by algorithms or locked behind someone else's platform. Think of it as digital real estate—and trust me, you want to own the land, not just rent the space. It All Started with a Lost Client Let me tell you a quick story. A friend of mine ran a successful handmade soap business. All her sales came from social media. Until one day, her Instagram got hacked and she lost access for two weeks. Just like that, sales dropped to zero. Why? Because she had no backup plan. No website. No email list. Nothing to fall back on. That was the moment I realized every brand—no matter ho...
