Let’s be honest—growing a brand online these days can feel like trying to go viral with a potato meme. But here’s the good news: you don’t need a six-figure budget or a squad of marketers to expand your reach. I’ve been in those bootstrapped trenches, and if there’s one thing I’ve learned, it’s that smart beats expensive every single time. 1. Leverage What You Already Have Too many brands obsess over what they don’t have—followers, money, time. But what if I told you your biggest growth weapon is probably already in your digital backyard? Repurpose top-performing blog posts into carousels for Instagram Turn customer testimonials into social proof graphics Use Google Search Console to identify keywords you already rank for and build content clusters 2. Collaborate with Micro-Influencers I once worked with a local micro-influencer (think: under 10k followers) who generated more engagement than a global celeb repost. Why? Relevance and trust. Their followers actually c...
