So, you’ve built your digital home base—congrats! But now what? If your website just sits there like a digital brochure, you’re leaving a lot of money (and impact) on the table. Let’s talk strategy. Because your site shouldn’t just exist—it should hustle harder than your top sales rep, 24/7. That’s what mine does now, and trust me, it didn’t happen overnight. The Problem with Most Websites I used to think having a beautiful homepage was enough. Spoiler alert: it’s not. Many sites suffer from what I call “online business card syndrome.” They look good, but don’t actually do anything meaningful for the business. No email signups. No call to action. No blog. No SEO. Just... vibes. Here’s how I turned mine from static to strategic—and how you can too. Start with These Strategic Building Blocks Your website’s job isn’t just to look good—it’s to drive action. That means guiding visitors toward something valuable. Here are the building blocks that made the difference for me: ...
